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Lead Generation

  • The right landing page can see your brand achieve phenomenal sales success. By comparison, an ugly landing page will convert poorly. Sadly, cognitive bias can see startups and SMEs think they have a first-rate lead capture page. In reality, pages can

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  • In marketing, a sales funnel forms the basis of any lead generation process. Promotional content and ad media work to raise basic product awareness online. Secondary pieces of media are then used to pique consumer interest further, before persuading

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  • Stuck for new sales lead generation ideas? If so, you are not alone. Social media trends and real-world patterns of consumer behaviour change on an almost daily basis. It can also feel impossible sometimes, to keep up to speed with the latest digital

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GDPR

  • GDPR states that individuals, or data subjects, can request any data that is being held about them, it is officially titled a ‘Subject Access Request’. If this request is made, you must respond in the correct way. Here’s how to stay GDPR compliant wh

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  • If you process personal data, storing it securely should be at the top of your list. Whether the data you hold is small or large, it must meet the criteria required by GDPR and relevant Data Protection Laws. To be GDPR compliant, you must have adequa

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Marketing Trends

  • Do you have an email address? Of course you do! Over 2.5 billion people worldwide have an email address and in the UK over 80% of people check their emails at least once per day! This means with an effective email marketing strategy you have a great

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  • 2019 is already underway. B2B content marketing professionals are, therefore, scrambling to identify what digital marketing trends will shape the year ahead. Will AI dominate online marketing? Or will big data mining become indispensable to marketers

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