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Lead Generation

  • The right landing page can see your brand achieve phenomenal sales success. By comparison, an ugly landing page will convert poorly. Sadly, cognitive bias can see startups and SMEs think they have a first-rate lead capture page. In reality, pages can

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  • In marketing, a sales funnel forms the basis of any lead generation process. Promotional content and ad media work to raise basic product awareness online. Secondary pieces of media are then used to pique consumer interest further, before persuading

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  • Stuck for new sales lead generation ideas? If so, you are not alone. Social media trends and real-world patterns of consumer behaviour change on an almost daily basis. It can also feel impossible sometimes, to keep up to speed with the latest digital

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GDPR

  • If you are a UK business, there is a one in three chance that you are at risk of hefty GDPR fines. New data released by advisory firm RSM, shows that approximately 30% of UK businesses are still not GDPR compliant. It is imperative to ensure that you

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  • New EU general data protection regulations came into force in May 2018. This followed a grace period of 2-years, which the EU gave websites serving its citizens to become GDPR compliant. Sadly, many businesses are still not compliant over a full year

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Marketing Trends

  • 2019 is already underway. B2B content marketing professionals are, therefore, scrambling to identify what digital marketing trends will shape the year ahead. Will AI dominate online marketing? Or will big data mining become indispensable to marketers

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